Lucozade, a worldwide-famous beverage brand, comes in two variants – Lucozade Energy and Lucozade Sport. The former is what most people opt for when in need of a boost, while the latter is what fuels athletes to perform better.
Lucozade Energy was launched as Glucozade in the UK in 1927. It became the best-selling energy drink brand in Hong Kong for 13 consecutive years*. Lucozade Energy provides the brain with that much-needed surge of energy and sharpen our minds. It comes in five exciting variants – Regular, Orange, Cola, Xtra Summerfruits, and Zero Orange.
*Nielsen Energy & Sports Drink MarketTrack Service data shows that Lucozade was ranked first in Sales Volume (‘000 Litre) in the Health Segment of Energy & Sports Drink category for consecutive 13 years from April 2015 to March 2018 for Total Supermarkets, CVS, Drug Stores, Provision Stores and Soft Drink in Hong Kong.
Lucozade Sport was launched in 1990. Today, it is the No.1 isotonic drink in the UK#. This sports drink has been proven to hydrate better than water. Its fast hydration lies in its specially designed carbohydrate-electrolyte solution that enhances rehydration during and after exercise. The formula is also in balance with our body fluids, making absorption easier. Not just hydration, it also restores and replenishes the electrolytes that were lost as a result of sweating. It comes in two refreshing flavours – Lucozade Sports Lemon and Lucozade Sports Orange.
#Based on IRI Total Marketplace Data, 3 Years Ending 21/08/16.